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Leaflets

We have built up a reputation for producing high quality printed products

Leaflets are the thing people think is dead… until they actually need them.

You’d be surprised how often a leaflet still does the job better than a post that disappears in six hours. A takeaway menu through a door in Drogheda. A gym offer handed out at school pick-up in Dundalk. A local trade lad dropping a “here’s what we do” leaflet into houses around Louth and the surrounding estates. Simple.

The main mistake? People try to cram the whole business onto one sheet. Prices, services, story, five photos, two maps, ten icons. It turns into a busy mess and nobody reads it. A leaflet needs one clear point. One offer. One action. If it’s “10% off this month”, say that. If it’s “new menu”, show the best sellers. If it’s “we’re open late”, make that the headline and stop.

Paper matters more than people think. The thin cheap stuff feels thin and cheap. Harsh but true. A slightly heavier stock sits better in the hand and doesn’t curl up on the kitchen counter. Gloss can pop for food and colour-heavy designs, but matte can feel more “grown up”, especially for professional services. If you’re not sure, ask for a couple of options. We can advise. Sometimes you only notice the difference when you see them side by side.

Size comes into it too. A5 is the usual because it’s handy and cost-effective. A6 is great for quick promos and door drops when you don’t want to be too “in your face”. DL (that long skinny one) works nicely for price lists and menus. It depends what you’re putting on it. Not what looks fancy.

A lot of our leaflet jobs come from local businesses around Dundalk and Drogheda, and then you’ll have someone ringing from Dublin looking for the same thing for a new branch. Same problem, different postcode. And Leinster is small enough that delivery and turnaround are usually straightforward if the artwork is ready.

If you’ve got artwork, send it on. If you don’t, don’t panic. Half the time people have a logo, a phone photo, and a vague idea. That’s normal. Get in touch and we’ll steer it in the right direction without making it weird.

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