The main mistake? People try to cram the whole business onto one sheet. Prices, services, story, five photos, two maps, ten icons. It turns into a busy mess and nobody reads it. Leaflets needs one clear point. One offer. One action. If it’s “10% off this month”, say that. If it’s “new menu”, show the best sellers. If it’s “we’re open late”, make that the headline and stop.
Paper matters more than people think. The thin cheap stuff feels thin and cheap. Harsh but true. A slightly heavier stock sits better in the hand and doesn’t curl up on the kitchen counter. Gloss can pop for food and colour-heavy designs, but matte can feel more “grown up”, especially for professional services. If you’re not sure, ask for a couple of options. We can advise. Sometimes you only notice the difference when you see them side by side.
Size comes into it too. A5 is the usual because it’s handy and cost-effective. A6 is great for quick promos and door drops when you don’t want to be too “in your face”. DL (that long skinny one) works nicely for price lists and menus. It depends what you’re putting on it. Not what looks fancy.
