The other thing with flyers is colour. Bright works, but bright with purpose. If everything is shouting, nothing is. Give the eye somewhere to land. A clear block for the main message. A simple line for the details. And please, leave a bit of breathing room. White space isn’t “wasted space”. It’s what makes the important parts readable.
You’d be amazed how often we see tiny text. Like, “ants need a magnifying glass” tiny. It’s usually because someone has tried to fit a full website worth of info onto an A5 flyer. Don’t. Put the essentials only. If the person is interested, they’ll scan a QR code or look you up later. If they’re not interested, no amount of extra text will save it.
Paper again: flyers are often on a lighter stock than leaflets because they’re being handed out in quantity. That’s fine. But there’s still a difference between “light but decent” and “feels like a receipt”. If you’re promoting something that needs trust — like a class, a clinic, a service — a slightly better paper can make people take it more seriously. Mild opinion. But I stand by it.
